- Nice guys don’t finish last–they finish first
- Being a Green, eco-friendly business is *more* profitable
- Customers, suppliers, and even competitors can do a whole lot of your marketing for you
Do you believe in your heart that successful businesses can be Green and ethical? I certainly do! And part of the reason is a colleague of mine who I’ve mentioned before: Shel Horowitz. For years, Shel has been cheerfully spreading "heresies" like the three ideas above.